I follow the writings of marketing whiz Chris Brogan on a regular basis. Chris calls one phase of his business "Human Business Works", a title which resonates greatly with the way we think at Liberty Packaging. It's about doing what we can to help the customer and his or her business thrive. There are many like-minded folks in the business world whom we're delighted to count as colleagues and customers - they, too, feel the responsibility.
I’ve been a Twitter participant/enthusiast for about three years. For the uninitiated, Twitter is an online social networking service which claims 300 million users as of last April and continues to grow. With four Twitter profiles and upwards of 12,000 Tweets combined I can tell you, truly, I learn something each day from my fellow Tweeters. Let me share a few useful tidbits I’ve gleaned about packaging, converting, manufacturing, safety, sales, marketing, and customer service on Twitter.
Packaging: from @packagingdiva (JoAnn Hines), if you share a packaging challenge with The Diva and her connections, you will solve it quickly, making myriad new friends along the way.
Customer Service: from @thesaleslion (Marcus Sheridan), if you’re bold, decisive and make your blog content useful for your audience, you’ll rapidly gain and maintain customer loyalty. Another premium customer service role model is @Zappos (Zappos Shoes Online)
A recent article from retail packaging powerhouse and fellow Twitterer Nashville Wraps (@NashvilleWraps on Twitter) brought home the real value of good customer service. Their article "Relaxed Customers Spend More Money" includes a list of the categories that matter to customers.